With over 12 million online stores globally, the e-commerce space is intensely competitive. AI has made it easier to set up and run online businesses, meaning your platform competes not just with giants, but also with small, remote stores.
Why Search Query Annotation Matters
To stand out, your site needs to deliver fast and accurate search results. Here’s why search query annotation is pivotal:
- 43% of users go straight to the search bar.
- 78% find search results often irrelevant.
- 68% won’t return after a poor search experience.
What is Search Query Annotation?
It’s the process of adding relevant information to search queries, helping algorithms understand and deliver precise results. Types of annotations include:
- Tags: Indicating parts of speech.
- Semantic Roles: Adding context like dates or locations.
- Named Entities: Recognizing specific brands or places.
The Benefits
- Effective Personalization:
- Tailor experiences using visitor data like location and purchase history.
- Offer personalized pricing and local brands.
- Boost conversion rates by over 50%.
- Simplified Navigation:
- Improve your site’s user interface.
- Ensure relevant results save time and delight visitors.
- Diverse Search Options:
- Optimize for voice and visual searches.
- Precisely label images for accurate product categorization.
- Seamless Conflict Resolution:
- Train chatbots to handle diverse customer queries.
- Provide swift and accurate responses.
Read the full article here:
